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Tds u/s 194c /194j

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(Querist)
14 June 2014 one of my client who is a power sector company makes payment to a professional body for carrying on charitable event.logo &banner of company was used in the event.servicetax on sponsorship services @12.36%was deposited under reverse charge.advice tds to be deducted u/s 194c or 194j.
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Nikhil Kaushik

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Nikhil Kaushik (Expert)
15 June 2014 under section 194C only.....
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CS,CA F,Numrologi TusharSampat

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CS,CA F,Numrologi TusharSampat (Expert)
15 June 2014 in this case only sec 194C is applicable...........
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Rupesh Jain

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Rupesh Jain (Expert)
16 June 2014 event charge will tds applicable u/s 194C
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Vishnu Saboo

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Vishnu Saboo (Expert)
16 June 2014 this is kind of advertise, hence 194C must be applicable.
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