TDS ON SPACE HIRED FOR HOARDINGS, ADVERTISIEMENT

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jitendra balad (Querist)
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31 December 2019 AD AGENCY BEING PROPRIETOR TAKE ON LEASE SOME OPEN SPACES ON BUILDINGS, BRIDGES OR ON OPEN GROUND BESIDES HIGHWAYS. UNDER WHICH SECTION TDS IS TO BE PAID ?

swasti

swasti (Expert)
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31 December 2019 It would be Under 194I

jitendra balad

jitendra balad (Querist)
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31 December 2019 THANKS. BUT UNDER WHICH CIRCUMSTANCES IT WILL BE 194C - WHETHER SPACE IS USED AS SUBLEASED?

swasti

swasti (Expert)
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02 January 2020 Yes, in case of sub-letting it would be 194I. Please refer https://thetaxtalk.com/2018/09/10/tds-on-hoarding-advertisement-u-s-194c-or-194i/ - case law.

swasti

swasti (Expert)
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02 January 2020 If payment is made to ad agency, TDS to be done as per 194C advertising contracts. In case of sub-letting it would be 194I.

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