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Tds on advertisement exp

This query is : Resolved 
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(Querist)
14 October 2013 Dear Sir,

My Company has paid Rs. 120270/- as advertisement exp for advertisement given in Newspaper. This in one time payment to advertisement agency and there is no contract beetween agency and a company. Is TDS is applicable on above transactions.
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CMA. CS. Sanjay Gupta

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CMA. CS. Sanjay Gupta (Expert)
14 October 2013 TDS is applicable u/s 194C.

Rate:

Individual/HUF @1%
Others @2%
No PAN @20%.
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Mohammed Asif

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Mohammed Asif (Querist)
14 October 2013 Is it applicable if there is no contract beetween two parties.
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CMA. CS. Sanjay Gupta

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CMA. CS. Sanjay Gupta (Expert)
14 October 2013 Written contract is not the criteria. Nature of contract will be considered whether written or verbal.
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