Please let me whether TDS is applicable on Advertisement board purchased from a dealer who is registered dealer of VAT and he charged VAT in his Invoice to us. So please tell me whether i am liable to deduct TDS under Section 194C. If i show it in my books as sales promotion expenses, then will TDS provision attract?
If you have purchased a board permanently and no service element is involved then you are not required to deduct TDS even if you show it under the P/L account as business Promotion or Advertisement Expenses....
CAclubindia
