Service tax on advertising service

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ashish shah (Querist)
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24 April 2013 If an Ad Agency received Rs. 90 only from clients for an advertisement costing Rs. 100/- in print media, & pays Rs. 85 to Print Media. than ST payable by Ad agency on Rs. 5 recd. from client or on Rs. 15 i.e. (100-85)

RAJU S NARAYANAN

RAJU S NARAYANAN (Expert)
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25 April 2013 Service tax is payable on Rs. 5

ashish shah

ashish shah (Querist)
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25 April 2013 But Sir Service Tax Department is taking stand that since your commission from media is Rs. 15, You are liable for service tax on Rs. 15

please reply

C A S.S.Agarwal, M.Com.,LL.B,

C A S.S.Agarwal, M.Com.,LL.B, (Expert)
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19 May 2013 You have to argue your case that you have allowed Rs. 10/- as discount and service tax is payable on the difference between the price charged and price paid. It is not on gross basis. The tax payable is on accrual basis.

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