Chargebility of advertisement under print media

This query is : Resolved

CA PARTH SHAH (Querist)
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10 April 2012 As per section section 65(105)(zzzm),SALE OF ADVERTISING SPACE OR TIME does not include but does not include sale of space for advertisement in print media and sale of time slots by a broadcasting agency or organisation.

Can i say that sale of space for advertisement in print media and sale of time slots by a broadcasting agency or organisation is chargeble under Advertisement Agency service?

CA Ankit Gulgulia (Jain)

CA Ankit Gulgulia (Jain) (Expert)
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10 April 2012 SALE OF ADVERTISING SPACE OR TIME: Sale of media in television and radio by a broadcasting agency or organization is taxable under Sec tion 65(105)(zk). Services provided by advertising agencies are taxable under Section 65(105)(e).

This entry proposes to levy service tax on sale of time or space for advertisement, excluding sale of space for advertisement in print media. Sale of advert ising time in television and radio by any person other than broadcasting agency or organization is also covered under this sub-clause. Some of the other modes of advertisement covered under this mode are internet advertisement, advertisement on buildings, vehicles, etc., advertisement in motion pictures, television serials, video and music albums, mobile phones, ATMs , films and television serials (known as product placement). It may be noted that advertisement in print media is excluded.

CA CS Amit S. Kedia

CA CS Amit S. Kedia (Expert)
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11 April 2012 Sale of time slots by a broadcasting agency/organization- Earlier Non taxable,Proposed Taxable

Sale of time or space for advertisement to be broadcast on radio or television by other than broadcasting agency/org- Earlier Taxable, proposed Taxable

Sale of Space for Advertisement in print media- Earlier Non taxable, Proposed Non taxable

Sale of Space for advertisement in other than print media- like Bill boards, Public Places, Buildings conveyances, Cell Phones, Automated teller Machines, Internet- Earlier Taxable, proposed Non taxable

Aerial Advertising- Earlier Taxable, Proposed Non taxable

CA CS Amit S. Kedia

CA CS Amit S. Kedia (Expert)
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11 April 2012 The proposed changes are explained vide letter D. O. F. No 334/1/2012-TRU dated 16th march, 2012 and will take effect only after enactment of financial bill, 2012.

CA CS Amit S. Kedia

CA CS Amit S. Kedia (Expert)
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11 April 2012 The above proposed changes are explained vide letter D. O. F. No 334/1/2012-TRU dated 16th march, 2012 and will take effect only after enactment of financial bill, 2012.