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Tds payment

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(Querist)
20 November 2013 if i have to pay some amount to advertising agency for advertising & it may be recurring in this financial year than should i deduct TDS at the time of payment or not if yes than what % should i deduct.
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CA JATIN TALREJA

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CA JATIN TALREJA (Expert)
20 November 2013 Advertising is covered within the meaning of works contract u/s 194C .In case of recuuring bills where estimate is raised by agencey and payment is released deduct the TDS @ 1% if recepient is an individual and @2% if any other on Advance payments and adjust the same at time of full and final settlement
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Satendra Mishra

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Satendra Mishra (Querist)
21 November 2013 Thanks for your reply, we are the pvt ltd co. & if payment of advertising is not exceed Rs 50000 p.a. at this stage we should deduct TDS or not. Please reply.
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