TDs on advertisement
This query is : Resolved
Rajendra Prusty
(Querist)
03 March 2008
As per FM's clarification TDS will be deducted at the time of Payme made by Client to Advertising Agency.But whether TDS will be deducted at the time of payment made by Advertising agency to Media. If yes at what rate and under which section.
CA Hemant T Dewani
(Expert)
03 March 2008
if yoy are paying advertisement bill you will deduct tds u/s0194C @ 1%. if the person is qulified then you will deduct tax u/s 194J @10%+ec&shec your cincern is with advertising agency and not with media
whom you make payment that is important and not with other person
whom you make payment that is important and not with other person
CA. Kirti S. Ganatra
(Expert)
03 March 2008
1.03%
03 March 2008
U/S 194C @1% + CESS
CA. GOPAL SONIKA
(Expert)
03 March 2008
Mr Rajendra, the transaction is carried out betweeen you and advertising agency. as such the TDS will be deducted by you either at the time of credit or payment to the advertising agency (whichever is earlier).
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