TDs on advertisement

This query is : Resolved

Rajendra Prusty (Querist)
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03 March 2008 As per FM's clarification TDS will be deducted at the time of Payme made by Client to Advertising Agency.But whether TDS will be deducted at the time of payment made by Advertising agency to Media. If yes at what rate and under which section.

CA Hemant T Dewani

CA Hemant T Dewani (Expert)
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03 March 2008 if yoy are paying advertisement bill you will deduct tds u/s0194C @ 1%. if the person is qulified then you will deduct tax u/s 194J @10%+ec&shec your cincern is with advertising agency and not with media
whom you make payment that is important and not with other person

CA. Kirti S. Ganatra

CA. Kirti S. Ganatra (Expert)
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03 March 2008 1.03%

CA Saurabh Maheshwari

CA Saurabh Maheshwari (Expert)
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03 March 2008 U/S 194C @1% + CESS

CA. GOPAL SONIKA

CA. GOPAL SONIKA (Expert)
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03 March 2008 Mr Rajendra, the transaction is carried out betweeen you and advertising agency. as such the TDS will be deducted by you either at the time of credit or payment to the advertising agency (whichever is earlier).

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