Tds on advertisement

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Querist : Anonymous

Querist : Anonymous (Querist)

25 June 2013 Is that True, all payments for advertisement are made after deducting TDS u\s.194C..........?

Ganeshbabu K

Ganeshbabu K (Expert)
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25 June 2013 Yes.. it is true

1)Scope and meaning of ‘advertising’ - Regarding the scope and meaning of the term ‘advertising’ used in section 194C(1), it is clarified that advertising may be in print or electronic media, i.e., in newspapers, periodicals, radio, television, etc.

2)In such cases, tax will be deducted at the rate of 1 per cent of the payment made for advertising including production of programmes for such broadcasting and telecasting to be used in such advertising.

3)In all other cases of work of broadcasting and telecasting including production of programmes for such broadcasting and telecasting, where advertising is not involved, tax will be deducted at the rate of 2 per cent of the sum—

Circular : No. 714, dated 3-8-1995.

Thanks & regards
Ganesh babu k

CMA. CS. Sanjay Gupta

CMA. CS. Sanjay Gupta (Expert)
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25 June 2013 Yes.

Section 194C attracted.

Rate of TDS:

Individual/HUF @1%
Others @2%

Threshold Limit:

Single Bill Rs 30000/-
Annual payment Rs 75000/-

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