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Tds on advertisement

This query is : Resolved 
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11 November 2012 We are a automobile manufacturing concern. We get advertisment work done from ad agencies. Details are as-
1. We have to pay 50% of the agreed amount as advance.
2. We have got the break up of work to be done from ad agency.

Break up as below-
1. Base usage charges
2. Inhouse production includes studio hire charges, transportation, food and beverage.
3. Digital image processing
4. Agency supervision.
5. Service Tax @ 12% on above.

Please confirm at what rate and under which section we have to deduct TDS.
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Amol S Joglekar

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Amol S Joglekar (Expert)
11 November 2012 This falls under 194C. 2% or 1 % as the case may be shall be the rate of TDS>
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