Query for T.D.S. on Advertisement

This query is : Resolved

Milan Maheshbhai Lakhani (Querist)
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17 February 2011 Whether T.D.S. will be deducted on advertisement where bill is for more than Rs. 20000/- but payment is made in parts for Rs. 10000/- and above ? If the answer is yes then whether it is possible to claim deduction of expenditure without deducting T.D.S. ? Is there anyway? The query pertains to the assessment year in which limit for deduction of T.D.S. in advertisement was Rs. 20000/-

Sunil Kr. Sanganeria

Sunil Kr. Sanganeria (Expert)
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17 February 2011 Payment for advertisement is covered u/s 194C.

As per 194C, Tax is required to be deudcted where the amount excedds Rs.30000/- in a single payment or Rs.75000/- in the aggregate during the financial year.

You have not mentioned the amount of bill, if it is more than 300/- you have to deduct TDS.

Payment of bill in tranches does not change the decision.

CMA Ramesh Krishnan

CMA Ramesh Krishnan (Expert)
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17 February 2011 Present thershold limit in section 194C is Rs.30000 on payment and Rs.75000 on bills so Advertisement covered under sec.194C. so your cash TDS not applicable

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