Whether Online Advertisement platform Providing Advertisement service For Promoting the goods and services of others by distributing coupons; Promoting the goods and services of others through discount card programs Will Be Cover as Ecommerce Operator ? And Liable for Tds under Sec.194o?
19 April 2021
Assessee is a LLP working as an intermediary between Retailer and customer. Assessee collects fees from the customer and pays to Retailer with which the company has tie-up. For example: Company has tie-up with Retailer . Company collects Amount For Sell Of Coupon . Customer goes to the suggested Retailer and company pays to the Retailer directly on behalf of the customer. However, Company is only liable to pay for the services consumed by the customer Issue: Whether company is required to get registered as an E-Commerce operator? If registered as E-Commerce operator then what will be the liability to collect tax For Gst As well As Income Tax from Retailer in case Retailer are not registered under GST? Kindly clarify the GST Registration requirement
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19 April 2021
you are only intermediary not selling the goods and collecting money for sale of goods. You are only an advertising agency with novel way.