Is tds on payment made to news paper directly by client

This query is : Resolved 

11 October 2011 We have paid sum total of 5,00,000.00 to Dianik Bhaskar news paper against advt given in their all additions on weekly basis.We have made payment to Dianik Bhaskar news paper directly ,no advt agency is involved at any step.

My query is ' do we have to apply TDS on these payments ? '
Please guide

12 October 2011 YES TDS WILL APPLY

CA MANOJ GUPTA
JODHPUR
09828510543

16 October 2011 thank you sir


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