06 March 2024
Dear Experts, 1 A company raised the purchase order its servoce providers towards availing the Advertisement services 2 At that time, the service provider was a GST registered person. 3 After that, the service provider's GSTIN was getting cancelled. 4 Now the supplier has raised the invoice without leving the GST components. 5 In this case, whether RCM will be applicable for this transactions or not? 6 Pls clarify
06 March 2024
Yes I agreed with Mr CA R Seetharaman Sir.... RCM not applicable in this transaction. Also no more issues between Purchase Order and Billing.
16 August 2025
In the case of Advertisement Services, RCM (Reverse Charge Mechanism) is not generally applicable, except in a few specific scenarios prescribed under Notification No. 13/2017 – Central Tax (Rate). 🔎 RCM is applicable on Advertisement Services only in the following situations: Services provided by an advertising agency to the Central Government, State Government, Union Territory, or a Local Authority – the recipient (Government/Authority) is liable to pay GST under RCM. If the advertising services are procured from a non-resident service provider (outside India), then RCM is applicable under the import of services provision. 👉 In all other B2B cases (like a company hiring an ad agency or digital platform within India), the supplier (advertising agency/platform) has to charge GST under forward charge. ✅ So, in your above case (Invoice without GST components) – Unless the recipient is Government/Local Authority or the service is imported, RCM is not applicable. The supplier must issue a proper GST-compliant invoice with tax components under forward charge.