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(Querist)
16 February 2016 I have to deduct TDS on advertisement exp.Under which section it falls 194C or 194J?
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Ankur Singhal

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Ankur Singhal (Expert)
16 February 2016 Dear
It falls under section 194C.
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Ganeshbabu K

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Ganeshbabu K (Expert)
16 February 2016 If payments in the nature of payment made in pursuance of a contract for carrying out any work.(paper advt,etc) Accordingly, provisions of section 194C will apply in such cases. Please refer Circular No. 715, dated 08/08/1995.

Where an advertising agency makes payments for professional services to a film artist such as an actor, a Cameraman, a director etc, tax will be deducted at the rate of 10%. Please refer Circular No. 714, dated 03/08/1995.

Deduct TDS as per your case
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