Sec 194C
This query is : Resolved
23 June 2010
whether any TDS is to be deducted on the payment for advertisement in news paper.
23 June 2010
Yes TDS to be deducted if threshold limit is crossed u/s 194C.
In the case of advertising contracts, tax needs to be deducted only when the client makes payment to the advertising agency and not when the advertising agency makes payment to the media (includes both print and electronic media). [Circular No.715 dt.8-8-1995]
In the case of advertising contracts, tax needs to be deducted only when the client makes payment to the advertising agency and not when the advertising agency makes payment to the media (includes both print and electronic media). [Circular No.715 dt.8-8-1995]
23 June 2010
Thanking you sir
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