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Is 194R is applicable in cash of Business & Promotion

This query is : Resolved 
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(Querist)
09 November 2022 Does Business & Promotion expenses attract deduction TDS under 194R?
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CA R SEETHARAMAN

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CA R SEETHARAMAN (Expert)
09 November 2022 Yes, it's applicable on gifts issued on business promotion.
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Bhaskaran Chackrapani Warrier

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Bhaskaran Chackrapani Warrier (Expert)
09 November 2022 However, if it is for a group activity and a reasonable allocation of such expenditure is not possible recipient wise, 195R doesn't attract.

Inference - Circular 18/2022 dt. 13-09-2022.
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