A company gifted a car worth over £30,000 to a contest winner and accounted for it as advertising. The discussion clarifies whether Tax Deducted at Source (TDS) needs to be applied. The consensus is that TDS is indeed required at a rate of 30% plus a 4% cess for contest winners receiving such prizes. The customer is expected to pay the TDS before taking possession of the car.
30 April 2022
Sir, In Retail Industry the company gifted car to the customer ( contest Winner) worth of above 3L. The company has accounted in advertisement. Please clarify sir tds has to be deduct for the gifted item or not.