Applicability of tds pmt made by ad agency to publisher ????
This query is : Resolved
22 August 2012
Hello everyone,
one of our client is a pvt ltd company. it is an ad agency. it buys ad space in newspapers and magazies from publishers such as HT, DNA etc.
he sells that space to the client.
i advised him to deduct TDS@1%/2% u/s. 194C on payment made to the publishers.
However the accountant of the publisher argue that TDS is not applicable and that the company should not deduct TDS ?
waiting for the views of the experts.
one of our client is a pvt ltd company. it is an ad agency. it buys ad space in newspapers and magazies from publishers such as HT, DNA etc.
he sells that space to the client.
i advised him to deduct TDS@1%/2% u/s. 194C on payment made to the publishers.
However the accountant of the publisher argue that TDS is not applicable and that the company should not deduct TDS ?
waiting for the views of the experts.
23 August 2012
Dear Abhishek,
If your client just purchase the space 194c will not be applicable as there is no contract.but if it books that space and later on transfers to other party 194c will be applicable. Looking at information given by you 194c will not be applicable.
If your client just purchase the space 194c will not be applicable as there is no contract.but if it books that space and later on transfers to other party 194c will be applicable. Looking at information given by you 194c will not be applicable.
Message likes :
1 times
23 August 2012
my client books the space in the newspaper/magazines say for one month.
publisher says not to deduct TDS.
Does my client require to deduct TDS while making payment to the publisher ?
publisher says not to deduct TDS.
Does my client require to deduct TDS while making payment to the publisher ?
23 August 2012
no in that case it will not be applicable as your client is just purchasing a space. Newspaper agency is transfering property in the goods that is space in newspaper. hence tds not applicable.
You need to be the querist or approved CAclub expert to take part in this query .
Click here to login now
Click here to login now
Similar Resolved Queries
Unanswered Queries
- About TDS & Income Tax
- Scrutiny and reopening of past returns
- Tax on Deemed Capital Gain
- Booth for sales promotion
- Type of Capital Gain
- F & O PROFIT REPORTING FOR AY 2026-27
- Regarding ITR filing with more value than showing in AIS/TIS
- Exiting partner in partnership firm in gst portal
- Traces submitting correction statement error
- VALUATION OF PRIVATE LIMITED COMPANY SHARES
- Can a single LLP in India legally operate multiple unrelated businesses (Travel, Cloud Kitchen, Ecom
- Housing Society-ITR5
- TDS on Rent received on redevelopment of building
- Indian IT Portal issue in computing tax as per UK-India DTAA
- Capital Gains on sale of residential flat
- Upload Level ValidationITR3Category of Defect B/D
- PF Taxable Income
- Clarification on Tax Audit Applicability and Reporting of F&O Transactions in ITR-3
- Interest credited in FY2025-2026 & TDS therein by EPFO does not reflect in AIS or Form 26AS
- 44ad eligble money lending interest
Trending Online Classes
-
DT & Audit (Exam Oriented Fastrack Batch) - For May 26 Exams and onwards Full English
CA Bhanwar Borana & CA Shubham Keswani
Subscribe to Pro
Join an elite circle of professionals
CAclubindia
