Tds rate on advertisment services
Querist : Anonymous
Rate of TDS:
Individual/HUF 1%
Others 2%
Threshold Limit:
Single Bill Rs 30000/-
Annual Payment Rs 75000/-
Querist : Anonymous
Querist : Anonymous
.
Advertisement has specifically covered under the definition of "work" vide explanation (iv) to section 194C.
TDS appicable under section 194C
Scope and meaning of ‘advertising’ -
1)Regarding the scope and meaning of the term ‘advertising’ used in section 194C(1), it is clarified that advertising may be in print or electronic media, i.e., in newspapers, periodicals, radio, television, etc.
2)In such cases, tax will be deducted at the rate of 1 per cent of the payment made for advertising including production of programmes for such broadcasting and telecasting to be used in such advertising. In all other cases of work of broadcasting and telecasting including production of programmes for such broadcasting and telecasting, where advertising is not involved, tax will be deducted at the rate of 2 per cent of the sum
—Circular : No. 714, dated 3-8-1995.
As said by paras bafna sir...it is also included in definition of work under section 194C Explanation (iV)
Thanks & regards
Ganesh babu k
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