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TDS on Sposorships

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(Querist)
18 October 2008 Hi Everybody
Could you please throw some light on

Whether provisions of TDS are attracted for sponsoring an event?
Ex. A corporate wants to sponsor a sports event of students of a University College. The amount is not paid to the University but to the organizing committee of the event (of course by way of crossed cheque to the credit of a specially opened bank account for this - like say "XYZ College Sports Day 200X")

Pl slso clarify the position if the amount is paid to the University which is established by an Act of Parlament.

Thank you
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CA Tilak Raj Sharma

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CA Tilak Raj Sharma (Expert)
15 November 2008 The sponsership of debates, seminars and other functions in school/college/associations is in essence an agreement for carrying out a work of advertisement. Therefore, provisions of section 194C shall apply - Circular No. 715 dated 8.8.1995.
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