Tds on sponsorship payment to a company in usa

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BHUVANESH N (Querist)
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24 May 2018 We are making payment to a company in USA for sponsoring an event/conference. Whether TDS is applicable for this transaction???

Kindly clarify.

CMA Ramesh Krishnan

CMA Ramesh Krishnan (Expert)
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24 May 2018 Yes. TDS applicable for the sponsorship payment to non resident u/s.195

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BHUVANESH N

BHUVANESH N (Querist)
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25 May 2018 Thanks Ramesh. If possible can you please provide any extracts for the same.

CMA Ramesh Krishnan

CMA Ramesh Krishnan (Expert)
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25 May 2018 Its normal provision as per section 195, any income paid or credited to non resident its covered under TDS provisions
also provided the case law for your reference

DIT v. Sahara India Financial Corporation Ltd. (2010) 321 ITR 459 (Del)]

Sponsorship of an event is not royalty
Sponsorship for popular sports events is often undertaken with the object of sales promotion especially when the title of the tournament itself is in the name of the sponsors and use of the copyrighted name is a condition for payment. But such condition to make payment cannot be of royalty, so as to require TDS at the time of payment under the terms of DTAA between India and Canada

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