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TDS on marketing

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Querist : Anonymous

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Querist : Anonymous (Querist)
30 December 2009 A company has engaged a firm to market and advertise their company, which are dealing in overseas Educational consultants. The firm has requested us to pay part salaries to the executives and balance to the firm. We are paying part amount monthly to the executives and balance amount once in six months to the marketing firm. Can we pay on their behalf to their employees and what is the percentage of TDS to be deducted and from whom. Kindly guide.
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CMA Ramesh Krishnan

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CMA Ramesh Krishnan (Expert)
30 December 2009 You need to deduct the TDS U/s,194C for the all amount (Paying to the employees of the particular agency+ paying to the firm) because the what ever paying by you to the employees of the advertising firm not your employees. so deduct as per sec.194 C
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Murtaza I Bhagat

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Murtaza I Bhagat (Expert)
31 December 2009 agree
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