10 October 2017
1. my freind doing media service , he is taking input services in nature of purchase. whether he has to liable to deduct TDS. then in which section he has to deduct.
27 July 2025
Got it! Here’s a clear explanation regarding **TDS deduction on services**, especially in the context of your friend’s media business:
---
### When does your friend have to deduct TDS?
* **If your friend is paying for any services**, and the payment crosses the threshold limits prescribed under the Income Tax Act, **he is liable to deduct TDS**.
* The **nature of service payment** determines under which **section** the TDS needs to be deducted.
---
### For media-related services like radio advertisement, paper advertisement, or other similar services:
* These payments are generally classified as **Professional or Technical Services**.
* TDS deduction for such services is typically done **under Section 194J** (TDS on fees for professional or technical services).
* **Rate of TDS under Section 194J:**
* 10% (or 2% if the payment is to an individual or HUF) * Threshold limit: Payment exceeding Rs. 30,000 in a financial year.
---
### Some points:
* **Input services** like audio services, radio services, print advertisement services are treated as **services rendered**; hence TDS is applicable if payment exceeds the threshold.
* If it’s purely purchase of goods (not services), TDS may not apply.
* For **advertising services**, the tax deduction is under **Section 194C or 194J** depending on the exact nature of the contract (works contract or professional service). Usually, media/advertising is under **194J**.
---
### Summary:
| Type of Service | Relevant Section | TDS Applicability Threshold | TDS Rate | | ------------------------------------- | ---------------- | ----------------------------------------- | --------------------------- | | Radio/Print/Digital Advertisement | 194J | > Rs. 30,000 per year | 10% (2% for individual/HUF) | | Works Contract (e.g. printing, event) | 194C | > Rs. 30,000 per bill / Rs. 75,000 yearly | 1% or 2% |
---
If your friend is unsure, they should review the service agreement or payment nature and confirm whether it falls under professional/technical service or works contract.
---
**Do you want me to help draft a specific TDS compliance checklist or guide for your friend’s media services?**