TDS

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This discussion clarifies whether Tax Deducted at Source (TDS) applies when a company pays an NRI celebrity to endorse a product. It confirms that TDS is indeed applicable under Section 195 of the Income Tax Act, as the recipient is a non-resident. The query further explores the TDS rate if the NRI celebrity provides a PAN number.

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(Querist)
23 March 2021 Sir
if a company is paying an amount to a celebrity (who is NRI) to endorse a product then if the company will charge TDS and if yes then under which section of TDS and at which rate??????
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Bhaskaran Chackrapani Warrier

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Bhaskaran Chackrapani Warrier (Expert)
24 March 2021 Prima facie TDS attracts under section 195.
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CA Puja Sharma

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CA Puja Sharma (Expert)
24 March 2021 Yes, TDS deduction will be made u/s 195 because he is non resident.
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Ritu

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Ritu (Querist)
25 March 2021 Thank you Sir.....But if he/she has given PAN no. ???????? then what will be the rate of TDS????
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