TDS


This query is : Resolved 

Quick Summary
This discussion clarifies whether Tax Deducted at Source (TDS) applies when a company pays an NRI celebrity to endorse a product. It confirms that TDS is indeed applicable under Section 195 of the Income Tax Act, as the recipient is a non-resident. The query further explores the TDS rate if the NRI celebrity provides a PAN number.

(Querist)
23 March 2021 Sir
if a company is paying an amount to a celebrity (who is NRI) to endorse a product then if the company will charge TDS and if yes then under which section of TDS and at which rate??????

24 March 2021 Prima facie TDS attracts under section 195.

24 March 2021 Yes, TDS deduction will be made u/s 195 because he is non resident.

Ritu (Querist)
25 March 2021 Thank you Sir.....But if he/she has given PAN no. ???????? then what will be the rate of TDS????


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