Production Agency-Advertisement film+TDS
TDS will have to be deducted u/s 194C as it is an advertising contract.
Please refer to the answer to the question number 3 & 4 of the Circular referred by Expert Warrier. The link is given below.
It would be 1 % if contractor is advertiser, if the contractor is production house then 2 % and if the agent is neither advertiser nor production house and simply mediator then also 2 % as there must be some technical work to be done by the contractor to attract Sec. 194 J.