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Srinivasarao Buri

Srinivasarao Buri (Querist)

27 August 2011 What is the difference between brand and goodwill?

RAMESH KUMAR VERMA

RAMESH KUMAR VERMA (Expert)

27 August 2011 In the practical sense, when selling a business, goodwill is all the hard work and effort the seller has put into the business over the years. When acquiring a business, goodwill is the difference between the tangible assets and the purchase price.

Goodwill value should not be confused with going-concern value. There is a big difference. One leading business appraiser has defined going-concern value as, "The premise that a business will continue to operate consistent with its intended purpose as opposed to being liquidated." In other words, the value of a business for just being in business is the going-concern value. It has nothing to do with whether the business is profitable, "on its last legs," or merely breaking even. Essentially, if the doors are open, a business is a going concern.

READ LINK:-

https://caprofession.com/valuation.asp

Srinivasarao Buri

Srinivasarao Buri (Querist)

22 October 2011 thanks a lot sir .sorry for belated reply sir.

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