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Srinivasarao Buri

Srinivasarao Buri (Querist)
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27 August 2011 What is the difference between brand and goodwill?

RAMESH KUMAR VERMA

RAMESH KUMAR VERMA (Expert)
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27 August 2011 In the practical sense, when selling a business, goodwill is all the hard work and effort the seller has put into the business over the years. When acquiring a business, goodwill is the difference between the tangible assets and the purchase price.

Goodwill value should not be confused with going-concern value. There is a big difference. One leading business appraiser has defined going-concern value as, "The premise that a business will continue to operate consistent with its intended purpose as opposed to being liquidated." In other words, the value of a business for just being in business is the going-concern value. It has nothing to do with whether the business is profitable, "on its last legs," or merely breaking even. Essentially, if the doors are open, a business is a going concern.

READ LINK:-

https://caprofession.com/valuation.asp

Srinivasarao Buri

Srinivasarao Buri (Querist)
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22 October 2011 thanks a lot sir .sorry for belated reply sir.

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