Event Photography Expenses

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CA Shriram Deshpande (Querist)
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09 May 2024 Dear Experts

We are a Pvt ltd compnay acting as channal partners & distributors fo Mining Equipments & services. We have recently vetured into Mining equipment assembly at our warehouse. For this purpose we carried out photography of the entire assembly process. My question is under which nomenclature these event photography expenses be booked ?

Thanks in advance

RAJA P M

RAJA P M (Expert)
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09 May 2024 Why this photography...?? What are the uses in this...???

CA Shriram Deshpande

CA Shriram Deshpande (Querist)
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09 May 2024 Raja Sir,
This photography is for our internal use,just for our record & training purposes.

RAJA P M

RAJA P M (Expert)
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14 May 2024 (Sorry for the delay...) You can book it' normally as GENERAL EXPENSES. But, If the value is huge then it is accountable in Asset head. otherwise you can prepare separate ledgers as anyone of below: ->> Advertisement ->> Show Case Expenses -->> Research and Development

Aashok Kumar Sharma

Aashok Kumar Sharma (Expert)
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15 August 2025 1. Accounting Treatment:
For typical event photography costs, charge them as GENERAL EXPENSES, or under a specific marketing/advertisement ledger.
If the value is substantial and the imagery yields lasting promotional value, consider capitalizing the cost as an asset and depreciate accordingly.
2. Tax (Income Tax) Aspect:
Event photography qualifies as a valid business expense under Section 37(1)—provided it is ordinary, necessary, and incurred in the course of business. Proper documentation (invoices, service deliverables, purpose rationale) must be maintained.
3. GST Handling:
The service attracts 18% GST, invoiced under SAC 998383 for event photography.
If you are GST-registered, you can claim ITC on the GST paid, assuming the services were acquired for business use. Even when capitalized, ITC claim would follow the standard GST rules for capital goods/services.

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