Are pay per click charges advertisement expenses?
This query is : Resolved
Sushant Mahajan
(Querist)
18 September 2013
Are pay per click charges advertisement expenses?
Please reply.
Please reply.
Ganeshbabu K
(Expert)
18 September 2013
with out knowing business transactions not possible to say which head it relates to
.
.
in my opinion it looks like Marketing expences
.
.
in my opinion it looks like Marketing expences
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Sushant Mahajan
(Querist)
18 September 2013
The assessee has made payment to Pensa Media in advance for displaying its contact details when a customer types its name on google.
The company charges its expenses from the amount paid on the basis of the no. of clicks on the link.
Its like a prepaid card system. The assessee recharges it after it gets exhausted.
And sir, If in your its marketing or advertisement expense, then will tds be deductible?
The company charges its expenses from the amount paid on the basis of the no. of clicks on the link.
Its like a prepaid card system. The assessee recharges it after it gets exhausted.
And sir, If in your its marketing or advertisement expense, then will tds be deductible?
Ganeshbabu K
(Expert)
19 September 2013
yes, tds deductable there is a an advertising cotract
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Sushant Mahajan
(Querist)
19 September 2013
Thank You sir.
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