Are pay per click charges advertisement expenses?

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Sushant Mahajan

Sushant Mahajan (Querist)
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18 September 2013 Are pay per click charges advertisement expenses?

Please reply.

Ganeshbabu K

Ganeshbabu K (Expert)
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18 September 2013 with out knowing business transactions not possible to say which head it relates to
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in my opinion it looks like Marketing expences

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Sushant Mahajan

Sushant Mahajan (Querist)
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18 September 2013 The assessee has made payment to Pensa Media in advance for displaying its contact details when a customer types its name on google.

The company charges its expenses from the amount paid on the basis of the no. of clicks on the link.

Its like a prepaid card system. The assessee recharges it after it gets exhausted.

And sir, If in your its marketing or advertisement expense, then will tds be deductible?

Ganeshbabu K

Ganeshbabu K (Expert)
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19 September 2013 yes, tds deductable there is a an advertising cotract

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Sushant Mahajan

Sushant Mahajan (Querist)
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19 September 2013 Thank You sir.

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