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Tds on advertisment

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(Querist)
10 December 2013 WHAT IS THE RATE OF TDS FOR PROPRITORY CONCERN ON ADVERTISMENT ?
WHETHER PROPRITORY COMES UNDER INDIVIDUAL CATAGORY ?
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CS,CA F,Numrologi TusharSampat

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CS,CA F,Numrologi TusharSampat (Expert)
10 December 2013 pure adv is covered by sec 194C.
if deductee is ind /huf then 1%
for others 2%
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