TDS ON ADVERTISEMENT

This query is : Resolved

Querist : Anonymous

Querist : Anonymous (Querist)

19 August 2010 WE R CONTINUE GIVING OUR COMPANY ADVERTISEMENT IN MAGAZINE / NEWS PAPER WITH CHARGE OF 3000/- PER MONTH IS IT SUBJECT TO TDS ?

CMA. CS. Sanjay Gupta

CMA. CS. Sanjay Gupta (Expert)
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19 August 2010 Sec 194C will be applicable. But as the amount is below threshold limit no TDS to be deducted.

Aditya Maheshwari

Aditya Maheshwari (Expert)
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19 August 2010 TDS on advertisement deductible u/s 194C.

However Since it is Rs. 3000 p. m. i. e. 36000/- for the year TDS not deductible as below limit for TDS deduction.

The threshold limit for applicability of TDS is Rs.30000 per bill or 75000 per annum billing.

CMA. Subhash Kumar Jha

CMA. Subhash Kumar Jha (Expert)
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19 August 2010 TDS under Section 194C will apply, but since the annual outgo is only Rs. 36000/- (below the threshold limit) , No TDS is deductible.

PANKAJ KHURANA

PANKAJ KHURANA (Expert)
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Aditya Maheshwari

Aditya Maheshwari (Expert)
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19 August 2010 Wow!!!
Pankajji your reply and my reply are word to word similar without difference of even any comma or full stop in the replies. Ditto same.

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