23 February 2014
yes it is allowable..the whole of the amount paid by the assessee (except for interest on account of late payment of premium) is eligible for deduction.
23 February 2014
recently the Mint (newspaper) also covered this issue at http://www.livemint.com/Money/7qZXKVIeTyf2hjpCoTYFJL/DYK-Entire-insurance-premium-is-eligible-for-tax-deduction.html