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Section 194 c

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(Querist)
28 May 2012 Sir, when advertising agency makes payment to media say zee tv on basis of client (pure agent) then whether advertising agency will deduct tds under 194c?
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Bhaskaran Chackrapani Warrier

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Bhaskaran Chackrapani Warrier (Expert)
28 May 2012 No TDS u/s 194C is required to be made if payment is made by an advertising agency to the electronic media.
Reference :- CBDT Circular 715 dated 08.08.1995 reported in 215 ITR (St) 12.
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