Section 194 c
This query is : Resolved
28 May 2012
Sir, when advertising agency makes payment to media say zee tv on basis of client (pure agent) then whether advertising agency will deduct tds under 194c?
28 May 2012
No TDS u/s 194C is required to be made if payment is made by an advertising agency to the electronic media.
Reference :- CBDT Circular 715 dated 08.08.1995 reported in 215 ITR (St) 12.
Reference :- CBDT Circular 715 dated 08.08.1995 reported in 215 ITR (St) 12.
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