27 November 2025
Yes — issuing credit notes to customers for achieving sales targets generally falls under Section 194R of the Income-tax Act, since it is treated as a benefit or perquisite arising from business. If the aggregate value of such benefits exceeds ₹20,000 in a financial year, the provider must deduct TDS at 10% before granting the benefit.
27 November 2025
- Credit Notes for Sales Targets: - These are incentives linked to business performance. - Even though they are issued as accounting adjustments (reducing payable amounts), they represent a benefit to the customer. - CBDT guidelines clarify that such incentives — discounts, rebates, or credit notes — are covered under 194R.