Tds on ad agency

This query is : Resolved

RAJIV (Querist)
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13 December 2013 We are automobile manufacturer. We get advertisements prepared from ad agencies. This Ad agency charges us a combined amount for Advertisement. On this bill we submit a TDS of 2% u/s 194C.

Now my query is below-
We have done a agreement with Ad agency that whenever this Ad will be shown to public then we will pay them a fixed commission @ 8%.

Please clarrify what is the TDS rate to be deducted on this commission we pay to Ad agency.

Remeber this commission will be paid as and when the AD will be telecasted. Suppose 10 times the ad will be shown. Then we will pay 10 times.

Ganeshbabu K

Ganeshbabu K (Expert)
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13 December 2013 TDS 194H applicable for payment in the nature of commission and deductable @10%

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