* The company is doing **basic design, formatting, publishing, or printing** under your instruction. * The work is **in the nature of a contract** (e.g., layout, uploading, typesetting, content provided by you). * No element of professional/technical service (like original content creation by qualified professionals like authors, designers, or journalists).
**TDS Rate:**
* 1% if payment is to an individual/HUF * 2% if payment is to a company/firm
* The payment includes **fees for professional services**, like:
* Editorial work * Content writing * Graphic design by professionals * Creative consultancy * The service involves **intellectual effort or specialized knowledge**.
**TDS Rate:**
* 10% (for professional services)
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### 🎯 **Conclusion:**
* If the company is only **executing work as per your design/content** = **Section 194C** * If the company is **creating content, designs, editorial, etc. using professional expertise** = **Section 194J**
🔍 **Recommendation:** Review the invoice and scope of work:
* If it mentions "consultancy, creative content, editorial services" → **Apply 194J** * If it mentions only "publication or execution of a job" → **Apply 194C**