Vision and mission - strategic management

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04 October 2011 What is difference between Vision and Mission?

04 October 2011 Mission is short term, changable, definite,usually in numbers, values.

Vision is long term, more focus on quality, shows benefits to society etc.

04 October 2011 A mission is what an organization does, its action; a vision is what an organization would like to happen as a result of the action that it does.

Mission equals the action; vision is the ultimate result of the action.

Mission answers the question “What would not happen if we were not here as an organization?” Or more positively, “What change is achieved because we exist?

Vision answers the question: “What are the results, the ends, the consequences of our action?”

Vision looks forward; mission looks at today.


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