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Tds on advertisement

This query is : Resolved 
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(Querist)
08 April 2015 Whether TDS is to be deducted on payment made directly to Lok Prakashan ltd.(Gujarat Samachar) for advertisement in newspaper?
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CA AnKiT BoHrA (AB)

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CA AnKiT BoHrA (AB) (Expert)
08 April 2015 yes if it crosses the sepcified limits
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CMA. CS. Sanjay Gupta

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CMA. CS. Sanjay Gupta (Expert)
08 April 2015 Yes. Provisions of 194C attracted. TDS to be deducted if threshold limit is crossed.

Threshold limit:
Single Bill/Payment Rs 30000/-
Annual Total Rs 75000/- p.a.

TDS rate:
Individual/HUF @1%
Others @2%
No PAN @20%
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Kaushik Joshi

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Kaushik Joshi (Expert)
08 April 2015 I Agree with Mr Gupta.
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