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Tds on advertisement

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(Querist)
02 January 2014 if a contract has been given to an advertisement company then is tds deductible on the expense incurred? if yes, then under which section and also percentage to be deducted.
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CS,CA F,Numrologi TusharSampat

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CS,CA F,Numrologi TusharSampat (Expert)
02 January 2014 sec 194C if deductee is indi/ HUf the 1%
if others -2%
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Ganeshbabu K

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Ganeshbabu K (Expert)
02 January 2014 section 194C

if advertising contractor is individual or HUF then 1% has to be deducted other wise 2%
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