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Service Tax on Advertising Agency

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(Querist)
05 August 2010 I have opened a magazine and I am receiving advertisement receipts from my clients.
1.Do I need to add service tax on the bill amount.?
2. What is the exemption limit under service tax?
3. I am paying amount to a publisher for printing of magazine and he is charging service tax on the whole amount, Can I claim that service tax?
4. My client is deducting TDS on whole amount of bill. After adding service tax will they deduct TDS on whole amount or only on Taxable amount before service tax?

Thanks
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CMA Ramesh Krishnan

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CMA Ramesh Krishnan (Expert)
05 August 2010 1 & 2. If the turnover more than Rs.10 lakhs need to charge service tax

3.you can take credit on input services

4 tds applicable on the whole bill ( including service tax) u/s.194C
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