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TDS Rate on Branding and Development of Product

This query is : Resolved 
Quick Summary
The discussion clarified that payments made to an advertising agency for product branding, packaging design, logo creation, website development, and ecommerce promotion are generally subject to TDS under Section 194C at applicable rates of 1% or 2%.

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(Querist)
22 July 2022 TDS Rate Applicable-194C Or 194J

Hiring an ad agency for Product branding, packing design development, design logo and web development and promotion in ecommerce site charges paid to ad agency.
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CA R SEETHARAMAN

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CA R SEETHARAMAN (Expert)
22 July 2022 194c TDS applicable.........
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CA Puja Sharma

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CA Puja Sharma (Expert)
22 July 2022 Deduct TDS u/s 194C @ 1% or 2% as applicable.
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