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Tds on sale of advertising space

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(Querist)
06 April 2018 What rate of TDS be applied by a client (- user) on the bill raised by the Advertising agency on the client . Bill is of sale of advertising space in print Media - having break up of commission also.
Sampat Bhudeka
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KAVIRAJA ADDANGADI

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KAVIRAJA ADDANGADI (Expert)
06 April 2018 TDS applicable u/s 194C as advertisement considered as Contract, So 194C applicable on Net amount of Bill @2%
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