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Tds deducted from newpaper adv payment?

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(Querist)
29 June 2012 Please let me know, can i deduct TDs form newspaper adv. payment.

Example :
If i will give one Adv in Times of India. and we are agency of times of India then can i deduct tds of 2% from such payment?
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CA Prashant Gupta

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CA Prashant Gupta (Expert)
29 June 2012 Yes you have to deduct TDS on advertisement given to newpaper agency.
deduct 1% in case of indiviual and 2% for others.
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CA PRAVEEN SINGH

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CA PRAVEEN SINGH (Expert)
29 June 2012 YES. TDS IS DEDUCTED FOR PAYMENT MADE TO PAPER MEDIA FOR ADVERTISEMENT U/S 194 C.

AS FOR AS ONE BIL.CHECK AMOUNT OF BILL.IF EXCEEDING Rs 30000 THEN TDS IS TO BE DEDUCTED.

ANNUALLY EXCEEDING Rs 75000

RATE 2% IN CASE OF CO
1% IN OTHER CASE.
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