Should i deduct tds from justdial?

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Quick Summary
This discussion explores whether TDS (Tax Deducted at Source) needs to be deducted when purchasing leads packages from Justdial. The consensus suggests that if the package is considered an advertising contract, TDS at 2% under Section 194C of the Income Tax Act is applicable. It also touches upon the potential consequences of failing to deduct TDS.

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(Querist)
02 January 2020 I have purchased leads package from justdial. which cost Rs 61,400. Should i deduct tds from justdial?
If yes What will happen if i donot deduct tds?
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Gokul Sharma

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Gokul Sharma (Expert)
03 January 2020 what kind of package ........kindly explian
is it advertisement
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KAVIRAJA ADDANGADI

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KAVIRAJA ADDANGADI (Expert)
03 January 2020 Yes advertising contract attract tds @2% u/s194C
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