Marketing mix
This query is : Resolved
Dharani l.c
(Querist)
08 November 2011
what do you mean by marketing mix
sir pls attend my question and send soonly answer
sir pls attend my question and send soonly answer
Mohan Verma
(Expert)
08 November 2011
4 P classification for developing an effective marketing strategy, which encompasses: product, price, placement (distribution) and promotion. When it's a consumer-centric marketing mix, it has been extended to include three more Ps: people, process and physical evidence, and three Cs: cost, consumer and competitor. Depending on the industry and the target of the marketing plan, marketing managers will take various approaches to each of the four Ps.
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