A business owner purchased gold coins and loose diamonds worth ₹4.5 lakh as gifts for associates and resellers during festive periods. They are seeking confirmation on whether these can be treated as a deductible business or marketing expense for income tax purposes. The general consensus is that such expenses can indeed be claimed.
06 February 2021
Hello, in my proprietorship business to gift our good associates & resellers I bought gold coins worth 1.5 lakh and 3 lakh loose diamonds (divided in many). This activity happened around Diwali, Christmas & New Year.
I am being told that it can be shown as business/marketing expense in Income Tax, is that true?