E commerce Operator FOR ONLINE platform


This query is : Resolved 

Quick Summary
This discussion explores whether an LLP developing an online application for advertisements, which sells retailer coupons, qualifies as an e-commerce operator. The key issue is whether collecting fees for coupons, where customers redeem them directly at the retailer, constitutes an e-commerce transaction. The consensus leans towards this being a sales promotion or advertising activity, not e-commerce, especially when order booking and delivery occur offline or on the retailer's site. The advice suggests that if the platform merely redirects users to retailer websites or sells gift cards, it likely doesn't qualify as an e-commerce operator, thus potentially avoiding specific registration and tax collection liabilities associated with e-commerce operators.

24 May 2021 Assessee is a LLP Development of Online application For Advertisement. But Can Following Feature Treated As Ecommerce ?

Assessee collects fees from the customer for Sell Of Coupons of Retailer with which the company has tie-up.
For example: Company has tie-up with Retailer . Company collects Amount For Sell Of Coupon .
Order Is Not Booked By Online Platform And It Is clearly Mentioned in Terms And Condition Of Coupon That before Placing The order Show This Coupons At Counter .
Customer goes to the suggested Retailer and customer pays to the Retailer directly For Goods Or Services consumed. When Customer Goes To Retailer Store He Needs To Redeem The Coupons He has Add To Bag By Price Paid To Online Platform
Retailer Will Have To Provide The Service For The Offer. Otherwise Customer Will Put Grievances To Online Platform And Online platform will resolve the issue .
Issue: Whether company is required to get registered as an E-Commerce operator? If registered as E-Commerce operator then what will be the liability to collect tax For Gst As well As Income Tax from Retailer in case Retailer are not registered under GST? Kindly clarify the GST and income tax Registration requirement

24 May 2021 It's only sales promotion/advertisement activity it will not fall under E commerce.

24 May 2021 Any Specific Provison For The Same ?

24 May 2021 No specific provision. It's sales promotion and advertising company.

Though sometimes used interchangeably, the terms “coupon” and “discount” refer to two specific things. A coupon is a shareable code that can be used to reach a specific target audience. In eCommerce, customers input coupon codes during checkout to receive a certain discount.

04 June 2021 Whether Sale Of Other Patties Gift Card On Our Platform Treated As Ecommerce Operator ?

04 June 2021 Commerce is the conduct of trade among economic agents. Generally, commerce refers to the exchange of goods, services, or something of value, between businesses or entities.
Sale of gift card will not fall in to the above definition.

09 June 2021 Whether Banner Available on application is In Nature OF E Commerce Transaction If From Stage Of Order Booking To Delivery Of Product Is Available At Retailer Website And Customer Who Click Banner Available On Application Are Redirected To Website Of Retailer Only

Whether Caclubindia Is E Commerce Operator ?

10 June 2021 Retailer website is used it's not E commerce.
CAclubindia is not a E commerce operator.
Online courses are it's own.
Posting articles and replies will not fall under business.


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