Advertisement Charges

This query is : Resolved 
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This discussion clarifies the Tax Deducted at Source (TDS) rules for advertisement charges paid by a government company. For payments under Section 194C, TDS is not applicable if a single bill or payment is below £30,000. Furthermore, if the total annual payments do not exceed £75,000 (or £100,000 according to another point), no TDS is required.

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(Querist)
03 September 2021 we have to pay advertisement charges to the vendor rs.25,000/- , since we are a government company what are rates applicable for us?
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CA R SEETHARAMAN

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CA R SEETHARAMAN (Expert)
03 September 2021 Payment less than 30,000 TDS not applicable, in case payment in a year not exceed 75,000.
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CMA Poornima Madhava

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CMA Poornima Madhava (Expert)
04 September 2021 No TDS u/s194c if single bill or payment is up to ₹30k and aggregate in the year up to ₹1 lac.
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