TDS on Lead Generation Service

This query is : Resolved 

05 December 2019 We are in agreement with an agency for providing the Informative Data from the market related to our services, they will not do any kind of advertising work for us.
We have to pay monthly payment for the same.
Kindly suggest in which section i should deduct TDS. (TDS on Contract- 194 C or TDS on Profession - 194 J).

Amit jain

13 December 2019 Apparently services seems to be the nature of market research activities and TDS as per Section 194C seems to be apply


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