TDS on Complimentary "Desi Ghee and Gold Coin" Provided to KBC Contestants


This query is : Open 

26 September 2026 As we are aware, TDS@30% is applicable to all prize money won on the KBC game show u/s 194B(Old Act).

It may also be observed that every contestant appearing on the show is provided with certain complimentary gifts, such as Desi Ghee and a gold coin.

Out of general curiosity, I would like to know whether the show's producers are required to deduct TDS on the Ghee and gold coins given away for free as well, and if so, under which section...???

In my opinion (I may be wrong) Desi Ghee and gold coins may not fall within the category of "Winnings from Game show", since they are not awarded as a prize for winning the game but are provided to every contestant irrespective of the outcome.

I would appreciate clarification on the applicable TDS treatment of such complimentary gifts,


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