TDS on Complimentary "Desi Ghee and Gold Coin" Provided to KBC Contestants

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This query is : Resolved

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This discussion clarifies the tax implications for complimentary gifts, such as Desi Ghee and gold coins, provided to contestants on game shows like KBC. While TDS is typically applied to prize money, these gifts are also considered winnings under Section 56(2)(ib). Producers must deduct 30% TDS on their Fair Market Value if total winnings exceed £10,000 annually, as per Section 194B.

rajesh behl

rajesh behl (Querist)

26 September 2026 As we are aware, TDS@30% is applicable to all prize money won on the KBC game show u/s 194B(Old Act).

It may also be observed that every contestant appearing on the show is provided with certain complimentary gifts, such as Desi Ghee and a gold coin.

Out of general curiosity, I would like to know whether the show's producers are required to deduct TDS on the Ghee and gold coins given away for free as well, and if so, under which section...???

In my opinion (I may be wrong) Desi Ghee and gold coins may not fall within the category of "Winnings from Game show", since they are not awarded as a prize for winning the game but are provided to every contestant irrespective of the outcome.

I would appreciate clarification on the applicable TDS treatment of such complimentary gifts,

Aashok Kumar Sharma

Aashok Kumar Sharma

(Expert)

26 September 2026 Complimentary gifts such as gold coins and Desi Ghee given to game show contestants are legally treated as winnings/participation rewards under Section 56(2)(ib). The show producers are required to deduct or collect 30% TDS under Section 194B on the total Fair Market Value of these items if the total winnings exceed ₹10,000 in a financial year. Section 194R does not apply because regular contestants do not participate as part of a business or profession.

Message likes : 1 times

rajesh behl

rajesh behl (Querist)

28 September 2026 Thank you so much sir..!!

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